Our Process
We don't just build websites — we build growth engines. Every project follows a proven 5-phase process designed to deliver results on time and on budget.
Discovery
Every great website starts with understanding your business. We dive deep into your industry, your customers, your competition, and your goals. This phase sets the foundation for everything that follows.
Deliverables:
- Competitive analysis report
- Customer persona documentation
- Project roadmap & timeline
- Sitemap & content outline
- Technical requirements doc
We start with a 90-minute discovery call, then do independent research. You'll receive a strategy document that we review together before moving to design.
Design
We design the user experience first — how visitors move through your site, what they see, and what actions they take. Then we apply your brand identity to create a design that's both beautiful and functional.
Deliverables:
- Wireframes for key pages
- High-fidelity mockups
- Design system / style guide
- Mobile & tablet layouts
- Interactive prototype (Figma)
You review wireframes first, then full mockups. We do up to two rounds of revisions before moving to development. Your feedback is integrated at every stage.
Develop
We build your site using modern, performant technologies. Every line of code is written with SEO, accessibility, and speed in mind. We develop on a staging server so you can see progress in real time.
Deliverables:
- Fully functional staging site
- Content management system setup
- Form & lead capture integration
- Analytics & tracking setup
- SEO meta-data implementation
We build in sprints, delivering working sections of the site every few days. You get a staging URL to review progress. This is where the design comes to life.
Deploy
Before launch, we run a comprehensive QA checklist: cross-browser testing, performance benchmarking, SEO validation, accessibility audit, and form testing. We deploy during low-traffic hours and monitor closely.
Deliverables:
- Live production site
- SSL certificate & security setup
- DNS & domain configuration
- Final QA report
- Post-launch monitoring (48h)
We handle the entire launch process — domain setup, hosting configuration, redirects, and everything in between. You don't need to touch a thing.
Grow
Launch is just the beginning. We hand over documentation, provide training, and offer ongoing support and optimization. We track performance and recommend improvements to keep your site driving results.
Deliverables:
- Site handoff documentation
- Admin training session
- Content update guide
- Monthly performance report
- Ongoing optimization recommendations
We offer maintenance plans starting at $99/mo, plus quarterly strategy sessions to review performance and plan growth initiatives.
Process FAQs
How long does the entire process take?
Most projects are completed in 4-6 weeks from kickoff to launch. Complex projects with more pages or integrations may take 8-10 weeks. We give you a precise timeline during the discovery phase.
What do I need to provide?
We need your brand assets (logo, colors, fonts), content or access to your current site, and access to any existing tools (analytics, hosting, etc.). We can help with content creation if needed.
Can I see progress along the way?
Absolutely. We share a staging URL early in development so you can see the site take shape. We also have weekly check-in calls and a shared project board.
What if I need changes after the site is live?
We offer ongoing maintenance plans for content updates, or we can handle changes at our hourly rate. Small tweaks after launch are covered by a 30-day warranty.
Do you provide training?
Yes. We include a training session for you and your team covering how to update content, view analytics, and manage forms. We also provide written documentation.
Let's build something great together.
Ready to grow your business with a website that works as hard as you do? Tell us about your project and we'll create a custom plan.